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Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from (the "Site").

Personal Information We Collect
When you visit our website, we will automatically collect certain information about your device, including information about your browser, IP address, time, time zone and some of the cookies installed on your device. In addition, when you browse the Website, we collect information about the individual web pages or products you view, which websites or search terms referred you to that Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device".

We collect Information about the Device using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous and unique identification. For more information about cookies, and how to disable cookies, visit
- "Log files" track actions that occur on the Website, and collect information, including your IP address, type of browser, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information about how you surf the Website.

In addition, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, PayPal, Apple Pay and Klarna checkout), email address, and telephone number. We refer to this information on "Order Information".

When we talk about "Personal Information" in this privacy policy, we are talking about both Entity Information and For Information.

How do we use your personal data?
We use the Information we collect generally to fulfill all orders through the Site (including processing your payment information, arranging delivery, and providing you with invoices and/or order confirmations). In addition, we may use this For with Information to:
- Communicate with you.
- Screen our order for potential risk or fraud; and
- When in line with the requests you have shared with us, provide you with information or advertising about our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interacting with the Website, and to assess the success of our marketing and advertising campaigns).

Sharing of Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Website, you can read more about how Google uses your Personal Information here: . You can also opt out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information that we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we may use your Personal Data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") education page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at:

Do not track
Please note that we do not change our Website data collection and methods used when we see a Do not Track signal from your browser.

Your rights
If you have a European residence, you have the right to access personal information we have about you and to request that your personal information be changed, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.

Data storage
When you place an order through the Site, we will retain your Order Information for our records, unless and until you ask us to delete this information.

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us
For more information about our privacy policy or if you have any questions, or if you would like to make a complaint, please contact us by email at or by post using the details listed below:

Humswear AB
Sibyllegatan 40, 114 43 Stockholm, Sweden